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Barnes and Noble

Increasing Human Efficiency Business

Current price: $11.99
Increasing Human Efficiency Business
Increasing Human Efficiency Business

Barnes and Noble

Increasing Human Efficiency Business

Current price: $11.99
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Size: Paperback

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We've built machines to become more efficient in business, but humans remain human -- and inefficient. But must that always be the case? According to renowned business psychologist Walter Dill Scott, managers can help workers find their "second wind," the point at which they move past their previous limits and achieve top performance. Applying psychology to business, Scott wrote, "when a man is doing what he believes to be his best, he is still able to do better; when he is completely exhausted, he is, under proper stimulus, able to continue." In Increasing Human Efficiency in Business, Scott explores how to create motivation for success. He looks at factors such as imitation, competition, loyalty, concentration, wages, pleasure, "the love of the game," relaxation, and habit formation. He hopes to find each worker's latent powers and hidden stores of energy to discover "wider horizons of honorable and profitable activity." WALTER DILL SCOTT applied psychology to the fields of advertising, vocational aptitude, and business. He created a rating scale that would predict a job applicant's success in a given position; this scale was modified for the military during World War I with great success. For this contribution, Scott earned a Distinguished Service Medal at the end of the war. He retired as President Emeritus from Northwestern University, which he led from 1920 -1939.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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