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Barnes and Noble

Industrial Marketing

Current price: $204.00
Industrial Marketing
Industrial Marketing

Barnes and Noble

Industrial Marketing

Current price: $204.00
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Size: Hardcover

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The textbook includes: • The marketing philosophy on industrial markets • The characteristics of industrial markets • The marketing mix and the product life cycle • The issues surrounding distribution and operations including value creation, business relationships and networks • Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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