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Barnes and Noble

Innovation and Internationalisation: Successful SMEs' Ventures into China / Edition 1

Current price: $54.95
Innovation and Internationalisation: Successful SMEs' Ventures into China / Edition 1
Innovation and Internationalisation: Successful SMEs' Ventures into China / Edition 1

Barnes and Noble

Innovation and Internationalisation: Successful SMEs' Ventures into China / Edition 1

Current price: $54.95
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This book provides a comprehensive examination of the many factors that influence the internationalisation of SMEs into China. SMEs represent more than 50 percent of the economic activity and employment in China. This book explores the experiences of SMEs that have internationalised to China from Australia. Australian SMEs are at the forefront of foreign SMEs in China with over 5000 Australian SMEs currently operating in China and a long history of association. The book is unique in that it presents a multidisciplinary perspective of the subject, considering seven different discipline perspectives (internationalisation, innovation, entrepreneurship, networks, resources, human resource management and barriers and liabilities). This makes the book one of the most comprehensive treatments of internationalisation to China so far. Each chapter in the book deals with a different perspective and includes own separate analysis. The chapters commence with a consideration of the current knowledge on internationalising to China for each perspective, analyse the interviews of representatives of 35 SMEs operating in China and then draw conclusions which are relevant to students, scholars and professionals. Each chapter includes extensive examples from the interviews. This integrated book is particularly useful for small business owners, international business management consultants, instructors and students.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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