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Innovationsmanagement in der PR: Wie die Unternehmenskommunikation die Einführung neuer Social Web-Kanäle steuert
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Barnes and Noble
Innovationsmanagement in der PR: Wie die Unternehmenskommunikation die Einführung neuer Social Web-Kanäle steuert
Current price: $59.99
Barnes and Noble
Innovationsmanagement in der PR: Wie die Unternehmenskommunikation die Einführung neuer Social Web-Kanäle steuert
Current price: $59.99
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Anna Katharina Ruppert beantwortet die Frage, wie Kommunikationsmanager PR-Innovationen souverän steuern können, anhand von Experteninterviews mit Kommunikationsverantwortlichen erfolgreich kommunizierender Großunternehmen und mit erfahrenen PR-Beratern. Die Autorin zeigt mithilfe eines Modells für das Management von PR-Innovationen und einer Inhaltsanalyse von PR-Ratgeberliteratur hilfreiche Strategien für die Praxis auf. Den theoretischen Rahmen bildet die Diffusionstheorie, ergänzt durch managementpraktische Ansätze wie Innovationsmanagement oder Issues Management.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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