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Intentional Marketing: A Practical Guide for Librarians
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Barnes and Noble
Intentional Marketing: A Practical Guide for Librarians
Current price: $80.00
Barnes and Noble
Intentional Marketing: A Practical Guide for Librarians
Current price: $80.00
Loading Inventory...
Size: Paperback
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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes:
This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.