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International Direct Marketing: Principles, Best Practices, Marketing Facts / Edition 1
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Barnes and Noble
International Direct Marketing: Principles, Best Practices, Marketing Facts / Edition 1
Current price: $54.99
Barnes and Noble
International Direct Marketing: Principles, Best Practices, Marketing Facts / Edition 1
Current price: $54.99
Loading Inventory...
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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.