International Marketing 2e
provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.
Written in lucid style,
covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.