For the past twenty years the sales careers of an entire generation of salespeople have been formed and influenced with a permission based philosophy and system. In increasingly competitive and slowing markets, this passive, soft approach is failing to deliver the commercial outcomes required by business owners and managers large and small. Succeeding in new business sales has always required tenacity, self belief and focus. There are many self help books and resources available in the areas of sales. However, there is one keystone discipline which no one discusses, which will have a massive influence on your success or failure. It is the willingness and ability to Interrupt; Self, Systems, Prospects and Clients. Business owners, managers and sales staff who have something of value and the ability to interrupt themselves and others will achieve their goals. This book positions & teaches this principle as the keystone philosophy to new business development & growth.