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Barnes and Noble

Introduction to innovation- Volume 1: Innovation Theory: Innovation Theory

Current price: $22.00
Introduction to innovation- Volume 1: Innovation Theory: Innovation Theory
Introduction to innovation- Volume 1: Innovation Theory: Innovation Theory

Barnes and Noble

Introduction to innovation- Volume 1: Innovation Theory: Innovation Theory

Current price: $22.00
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One of the problems we face in the transition from an industrial society to a global knowledge economy is the need for a new breed of leaders and a new understanding of leadership. Creativity in organizations is traditionally considered to be the domain of the R&D department, and design and marketing functions. The consequences of this way of thinking are that creativity, innovation and the implementation of innovation have not been a part of everyday life throughout an organization, but rather things that are the responsibility of a few people often located in departments far away from the "front line." It is the front line that is in daily contact with users / customers, and which, in the knowledge society, will become increasingly important. The questions we discuss are: How can we develop a new type of leadership in the knowledge economy? What are the necessary and sufficient conditions for the entrepreneurship? What should the West do in order to compete in the global knowledge economy? How can innovation be developed in organizations? What is needed to develop high-tech value creation? How can an organization increase its level of innovation? Under what conditions can established organizations foster innovation?

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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