Before retiring in 2013, Neolia Cole, the eighty-six year old daughter of potter Arthur Ray Cole, was first to arrive and last to leave the Cole's Pottery shop. She possesses the indomitable spirit that has kept a Cole in pottery-making for more than two centuries. Once when asked how much pottery was produced by Cole's Pottery in a year's time, Neolia answered by saying instead how much income a year's sales represented. Despite the fact that Cole's Pottery charged very little for the wares made there, the annual sum collected in a year was considerable. Wielding a sly grin, Neolia unashamedly conceded, And it's just dirt! In a way, pottery is just dirt. But collectors and lovers of the art form know that much more than dirt contributed to the incomparable successes of North Carolina's early twentieth-century art potteries. It's a success story marked by adaptation, innovation, collaboration, and immensely hard work—a legacy that endures today.