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Japanese Consumer Dynamics
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Barnes and Noble
Japanese Consumer Dynamics
Current price: $54.99
Barnes and Noble
Japanese Consumer Dynamics
Current price: $54.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
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