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J'M, la raison des plus forts... l'affaire McDonald's
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Barnes and Noble
J'M, la raison des plus forts... l'affaire McDonald's
Current price: $15.00
Barnes and Noble
J'M, la raison des plus forts... l'affaire McDonald's
Current price: $15.00
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Size: Paperback
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J'M
Ce panneau-réclame de Cossette Communication Marketing pour les restaurants McDonald est un chef-d'œuvre : une image du produit, un titre-argumentation clair et bref, une signature. Ici le titre est en même temps l'argumentation et la signature. On ne peut faire mieux. Aussi cette campagne a-t-elle gagné plusieurs prix internationaux.
dixit Claude Cossette de Cossette Communication in "Comment faire sa publicité soi-même"
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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