Simple and elegant, the Loulou Thong is an updated style of classic lingerie featuring delicate lace, divinely sheer tulle, and slender traps that comfortably sit at the waist. Simple and elegant, the Loulou Thong is an updated style of classic lingerie featuring delicate lace, divinely sheer tulle, and slender traps that comfortably sit at the waist. Journelle creates lingerie for daily wear, believing everyone should feel empowered by effortless intimacy. Sapna Palep, MD, MBA, founded the brand to encourage women to curate a wardrobe of lingerie that fits their unique flair and strengths. From snug-fitted bras and underwear to silky slips and chemises, each piece is fit-tested, fashion-forward, and crafted by diverse designers.