The World Theatre in Kearney, Nebraska, opened in 1927 and was welcomed by an excited public. Much more than just a movie house, it soon proved to be a social center, where people of all professions, ages, and income levels would frequently gather, because it was modern and new and there were considered few equally attractive alternatives. Some went because it was a sanctuary or where they earned a living, while others nurtured the seeds of attachments there or sought out temporary distractions such as bits of humor, drama, mystery, or adventure. For still more, it was an important venue for staying informed or even escaping the heat of the day. Slowly over time, the entertainment and economic landscapes in the country changed, affecting The World's profitability as well as others like it.