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Kellogg on Advertising and Media: The Kellogg School of Management / Edition 1
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Barnes and Noble
Kellogg on Advertising and Media: The Kellogg School of Management / Edition 1
Current price: $29.95
Barnes and Noble
Kellogg on Advertising and Media: The Kellogg School of Management / Edition 1
Current price: $29.95
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In
Kellogg on Advertising and Media
, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Kellogg on Advertising and Media
, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
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