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Kompakt-Lexikon Marketingpraxis: 2.200 Begriffe nachschlagen, verstehen, anwenden
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Barnes and Noble
Kompakt-Lexikon Marketingpraxis: 2.200 Begriffe nachschlagen, verstehen, anwenden
Current price: $39.99
Barnes and Noble
Kompakt-Lexikon Marketingpraxis: 2.200 Begriffe nachschlagen, verstehen, anwenden
Current price: $39.99
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Im vorliegenden Lexikon sind über 2.200 der wichtigsten Marketing-Fachbegriffe kurz und prägnant dargestellt. Sie erhalten fundierte Informationen über die zentralen Theorien, Instrumente und Ansätze und gewinnen durch Querverweise schnell einen Gesamtüberblick. Das Lexikon richtet sich somit an Praktiker und Studierende, die ein kompaktes und praxisorientiertes Nachschlagewerk zum Thema Marketing suchen.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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