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Kompakt-Lexikon PR: 2.000 Begriffe nachschlagen, verstehen, anwenden
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Barnes and Noble
Kompakt-Lexikon PR: 2.000 Begriffe nachschlagen, verstehen, anwenden
Current price: $39.99
Barnes and Noble
Kompakt-Lexikon PR: 2.000 Begriffe nachschlagen, verstehen, anwenden
Current price: $39.99
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*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Dieses kompakte Nachschlagewerk bietet Erklärungen zentraler Begriffe des Themengebiets Public Relations. Es umfasst Begriffe aus PR-Theorie sowie PR-Management und enthält mehr als 2.000 Stichwörter. Zahlreiche Verweise zwischen den Einträgen ergänzen die Ausführungen und zeigen Zusammenhänge auf. Somit ist das Lexikon sowohl für Studierende und Lehrende der PR als auch für Anwender und Entscheider in Unternehmen ein wertvolles Hilfsmittel.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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