'%20cy='5.2227'%20cx='-20.033'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.9'%3e%3ccircle%20fill-rule='evenodd'%20cx='-2.5033'%20transform='matrix(-.76604%20.64279%20.64279%20.76604%200%200)'%20cy='13.387'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.8'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(-.17365%20.98481%20.98481%20.17365%200%200)'%20cy='8.3722'%20cx='16.173'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.7'%3e%3ccircle%20fill-rule='evenodd'%20cx='27.257'%20transform='matrix(.5%20.86603%20.86603%20-.5%200%200)'%20cy='-7.474'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.6'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(.93969%20.34202%20.34202%20-.93969%200%200)'%20cy='-26.738'%20cx='25.562'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.5'%3e%3ccircle%20fill-rule='evenodd'%20cx='11.881'%20transform='matrix(.93969%20-.34202%20-.34202%20-.93969%200%200)'%20cy='-40.405'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.4'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(.5%20-.86603%20-.86603%20-.5%200%200)'%20cy='-42.081'%20cx='-7.3838'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.3'%3e%3ccircle%20fill-rule='evenodd'%20cx='-23.219'%20transform='matrix(-.17365%20-.98481%20-.98481%20.17365%200%200)'%20cy='-30.981'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.2'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(-.76604%20-.64279%20-.64279%20.76604%200%200)'%20cy='-12.299'%20cx='-28.215'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3c/svg%3e){kind=small}
Home
Konsequenzen der Pr�mieneinl�sung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse
Loading Inventory...
Barnes and Noble
Konsequenzen der Pr�mieneinl�sung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse
Current price: $74.99
Barnes and Noble
Konsequenzen der Pr�mieneinl�sung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse
Current price: $74.99
Loading Inventory...
Size: OS
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Auf Basis verhaltenswissenschaftlicher Theorien leitet Marc Schnöring Hypothesen zur Wirkung der Prämieneinlösung auf die Kundenbindung ab. Er überprüft diese mittels einer Feldstudie mit realen Verhaltensdaten und eines Laborexperiments empirisch. Der Autor weist den positiven Einfluss der Prämieneinlösung auf die Kundenbindung nach und zeigt, dass der Effekt der Prämieneinlösung von bestimmten Kundencharakteristika sowie von dem relativen Anteil der eingelösten Prämienpunkte abhängt.
You May Also Like
More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
Store Info
