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Kunden auf Dauer Binden: Wie Hersteller die Beziehung zum Handel optimieren
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Barnes and Noble
Kunden auf Dauer Binden: Wie Hersteller die Beziehung zum Handel optimieren
Current price: $69.95
Barnes and Noble
Kunden auf Dauer Binden: Wie Hersteller die Beziehung zum Handel optimieren
Current price: $69.95
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*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Die individuelle Kommunikation mit dem Kunden wird langfristig wichtiger als die immer vergleichbarere Qualität von Produkten. Auf Basis dieser Erkenntnis zeigt der Autor, wie Hersteller durch eine vernetzte Marketing-Kommunikation mit dem Fachhandel eine intensivere Bindung aufbauen können.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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