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Kundenbindung als Marketingziel: Identifikation und Analyse zentraler Determinanten
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Barnes and Noble
Kundenbindung als Marketingziel: Identifikation und Analyse zentraler Determinanten
Current price: $74.99
Barnes and Noble
Kundenbindung als Marketingziel: Identifikation und Analyse zentraler Determinanten
Current price: $74.99
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Sibylle Isabelle Peter entwickelt ein theoretisch fundiertes Modell, mit dessen Hilfe die zentralen Determinanten der Kundenbindung identifiziert und ihre Wirkungsweise analysiert werden. Die so gewonnenen Erkenntnisse werden im Rahmen einer empirischen Untersuchung überprüft und Gestaltungsempfehlungen für die Unternehmenspraxis abgeleitet
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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