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Launch It
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Barnes and Noble
Launch It
Current price: $29.99
Barnes and Noble
Launch It
Current price: $29.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Launch it: From Idea to the Store Shelf is a step-by -step guide to product marketing and commercialization. Launch it provides real-world and field-tested insights that help to create a competitive advantage for any entrepreneur or inventor launching a product into the Global Marketplace. Launch it is a blend of sound academic theory and practical "street" advice coming from a true practitioner. Launch it is a detailed handbook with a guided approach to product launch strategy.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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