Corporations with identity and soul build unparalleled cultures, satisfying their customers in ways no one else quite can. Every company and team has its own identity--a waiting to be discovered and used to unlock human energy and unleash new economic value. Doing this demands a new leadership outlook. Lead By Greatness , written by leadership consultant, rabbi, and speaker, David Lapin, provides this new outlook. Lapin clearly describes the step-by-step methods with which his international clients have translated this leadership philosophy into unrivaled economic growth. Drawing both on ancient wisdom and cutting-edge strategic thinking, will help you think about opportunities in ways you never have... and your competitors never will.