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Barnes and Noble

Lean Customer Development: Building Products Your Customers Will Buy

Current price: $19.99
Lean Customer Development: Building Products Your Customers Will Buy
Lean Customer Development: Building Products Your Customers Will Buy

Barnes and Noble

Lean Customer Development: Building Products Your Customers Will Buy

Current price: $19.99
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Size: Audiobook

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With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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