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Barnes and Noble

Leveraging Big Data Analytics to Improve Military Recruiting

Current price: $22.00
Leveraging Big Data Analytics to Improve Military Recruiting
Leveraging Big Data Analytics to Improve Military Recruiting

Barnes and Noble

Leveraging Big Data Analytics to Improve Military Recruiting

Current price: $22.00
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The authors identified current and desired data-enabled practices in military outreach and recruiting processes. The authors then identified ways that the U.S. Department of Defense and the services might be able to further deploy data-driven outreach and recruiting strategies and barriers to doing so that need to be addressed. This report summarizes information collected from stakeholders, subject-matter experts, and the literature.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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