Dave Kerpen’s follow-up to his bestselling
Likeable Social Media
gives business owners and marketers time-tested strategies for growing revenue
Likeable Business
lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.
Dave Kerpen
is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the
New York Times
bestselling book
and is a frequent keynote speaker.