With one in five Facebook videos posted being live videos, it’s essential that businesses and brands understand how to use this technology and create content for live broadcasts. Just as social media is a relatively new phenomenon which many business owners are still learning how to use, live video is rapidly becoming a great way to increase customer engagement and sales. covers a brief history of live video technology, how that technology can be used for personal branding and business, features of live videos, and includes a variety of case studies to provoke thought and encourage businesses and brands to utilize this technology.