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Barnes and Noble

Low-Cost Marketing Strategies: Field-Tested Techniques for Tight Budgets

Current price: $75.00
Low-Cost Marketing Strategies: Field-Tested Techniques for Tight Budgets
Low-Cost Marketing Strategies: Field-Tested Techniques for Tight Budgets

Barnes and Noble

Low-Cost Marketing Strategies: Field-Tested Techniques for Tight Budgets

Current price: $75.00
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Effective marketing techniques lie within the reach of both large and small companies with limited marketing budgets. is a comprehensive guide to developing workable and affordable marketing strategies for such firms. After discussing modifications in the marketing mix that could benefit low-budget firms, the book provides practical information on such specific topics as the organization of marketing departments, do-it-yourself public relations techniques, problems of using standard direct marketing tools, the recruitment and training of sales people, price structures, and market research. In addition, an appendix contains valuable materials such as sample phone scripts, releases, and reply cards.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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