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Barnes and Noble

Ma Theory and the Creative Management of Innovation

Current price: $109.99
Ma Theory and the Creative Management of Innovation
Ma Theory and the Creative Management of Innovation

Barnes and Noble

Ma Theory and the Creative Management of Innovation

Current price: $109.99
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Size: Hardcover

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This book focuses on the core theoretical concept of “Ma thinking” - an idea that serves as springboard for the thoughts and actions of distinguished practitioners, innovators, and researchers. The theoretical and practical importance of the Ma concept in new innovation activities lies in the thinking and activities of the leading practitioners. However, there is little academic research clarifying these characteristic dynamic transition mechanisms and the synthesis of diverse paradoxes through recursive activities between formal and informal organizations to achieve integration of dissimilar knowledge.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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