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Barnes and Noble

Machineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War

Current price: $115.99
Machineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War
Machineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War

Barnes and Noble

Machineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War

Current price: $115.99
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Size: Hardcover

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This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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