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Barnes and Noble

Making Innovation Last: Volume 2: Sustainable Strategies for Long Term Growth

Current price: $109.99
Making Innovation Last: Volume 2: Sustainable Strategies for Long Term Growth
Making Innovation Last: Volume 2: Sustainable Strategies for Long Term Growth

Barnes and Noble

Making Innovation Last: Volume 2: Sustainable Strategies for Long Term Growth

Current price: $109.99
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Size: Hardcover

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Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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