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Barnes and Noble

Managing a Chinese Partner: Insights from Gobal Companies

Current price: $109.99
Managing a Chinese Partner: Insights from Gobal Companies
Managing a Chinese Partner: Insights from Gobal Companies

Barnes and Noble

Managing a Chinese Partner: Insights from Gobal Companies

Current price: $109.99
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Size: Hardcover

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By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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