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Barnes and Noble

Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains / Edition 1

Current price: $119.99
Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains / Edition 1
Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains / Edition 1

Barnes and Noble

Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains / Edition 1

Current price: $119.99
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Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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