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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains / Edition 1
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Barnes and Noble
Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains / Edition 1
Current price: $119.99
Barnes and Noble
Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains / Edition 1
Current price: $119.99
Loading Inventory...
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Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.