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Managing Innovation in a Global and Digital World: Meeting Societal Challenges and Enhancing Competitiveness
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Barnes and Noble
Managing Innovation in a Global and Digital World: Meeting Societal Challenges and Enhancing Competitiveness
Current price: $109.99
Barnes and Noble
Managing Innovation in a Global and Digital World: Meeting Societal Challenges and Enhancing Competitiveness
Current price: $109.99
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The twin impact of globalization and digitization is deeply affecting how technology and innovation are managed in firms. This contributed volume analyzes the changing dynamics in the interplay of technology, business and society and the resultant implications for innovation management at firm and policy levels. Leading experts connect global megatrends with open & user innovation, globalization of R&D, frugal innovation, sustainability and innovation ecosystems. The contributed volume is a Festschrift for Prof. Dr. Cornelius Herstatt to mark his 60
th
birthday.
th
birthday.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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