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Barnes and Noble

Managing Intellectual Capital: Organizational, Strategic, and Policy Dimensions

Current price: $53.00
Managing Intellectual Capital: Organizational, Strategic, and Policy Dimensions
Managing Intellectual Capital: Organizational, Strategic, and Policy Dimensions

Barnes and Noble

Managing Intellectual Capital: Organizational, Strategic, and Policy Dimensions

Current price: $53.00
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Managers are keenly aware that in today's economy the astute management of technology can advance not only the fortunes of the innovators, but also of society at large. In this book David Teece considers how firms can exploit technological innovation and protect their intellectual capital while staying ahead of the competition. He provides theoretical frameworks as well as practical advice, looking in particular at the organizational structures most likely to support innovation, and how managerial decisions and strategy affect the division of the gains.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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