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Managing Markets and Customers Revised Edition
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Barnes and Noble
Managing Markets and Customers Revised Edition
Current price: $63.99
Barnes and Noble
Managing Markets and Customers Revised Edition
Current price: $63.99
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets
explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
Managing Customers and Markets
explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
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