From newsrooms to sales departments to Internet sites and converged “information platforms,” the business of information has changed and continues to change dramatically. In
Managing Media Convergence: Pathways to Journalistic Cooperation
, author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in times of change.
This new addition to Blackwell Publishing’s
Media and Technology
series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. By investigating creativity – coupled with notions of power, convergence, the changing work environment and traditional management methods –
Managing Media Convergence
unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world – of those who would manage and those who would be managed – are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies.
With the bottom-line focus of today’s media management on increasing profits and cash flow,
shows how workers and managers can successfully meet the challenges of the new media workplace.