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Barnes and Noble

Managing Open Innovation: Connecting the Firm to External Knowledge

Current price: $184.00
Managing Open Innovation: Connecting the Firm to External Knowledge
Managing Open Innovation: Connecting the Firm to External Knowledge

Barnes and Noble

Managing Open Innovation: Connecting the Firm to External Knowledge

Current price: $184.00
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Open innovation is about firms' external relations with other firms and organizations. It is a topic which has attracted an immense amount of attention, but which has also been heavily criticized due to the diversity of the ideas and fuzziness of its key concepts. To date, the bulk of the literature on open innovation draws on case study material to illustrate the operation of firms in an anecdotal way. By contrast, this book examines open innovation practices by using large-scale data sets and stresses their impact on firm performance. The authors examine four key issues: differences between firms in open innovation practices, public funding to enhance external relations, R&D outsourcing of firms, and the role of human resources in R&D and innovation.
The conceptual and measurement issues attached to open innovation explored in this timely book will prove essential to academics. Practitioners from large firms who are closely engaged in the practical organization of open innovation will benefit from the authors insights on outsourcing R&D and the need for the right kinds of human resources.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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