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Barnes and Noble

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

Current price: $260.00
Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e
Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

Barnes and Noble

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

Current price: $260.00
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Size: Hardcover

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A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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