In today's business world, advertising and marketing is one of the most important ways to increase the sales of companies and stores. Spending on advertising and marketing is an investment for the future in order to earn more money. Some companies spend most of their income on advertising their products, a product that is known for selling more to people and can capture the soul and spirit of the customer with good introduction can be sold well in the market. Companies providing advertising and marketing engineering services pay serious attention to advertising, which can be done in various ways, such as websites, internet advertising, promotional teasers, billboards, publications and magazines, promotional reminder gifts, etc., in order to have more sales. In the project marketing process in the construction industry, considering all aspects of the industry, different issues from the most general to the most detailed ones will be examined and their effect on the final result will be analyzed.