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Marketing and the Common Good: Essays from Notre Dame on Societal Impact / Edition 1
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Barnes and Noble
Marketing and the Common Good: Essays from Notre Dame on Societal Impact / Edition 1
Current price: $69.99
Barnes and Noble
Marketing and the Common Good: Essays from Notre Dame on Societal Impact / Edition 1
Current price: $69.99
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Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.
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