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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End / Edition 1
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Barnes and Noble
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End / Edition 1
Current price: $69.99
Barnes and Noble
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End / Edition 1
Current price: $69.99
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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous.
is required reading for anyone interested in the future of marketing.
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