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Marketing Communications: Objectives, Strategy, Tactics / Edition 1
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Barnes and Noble
Marketing Communications: Objectives, Strategy, Tactics / Edition 1
Current price: $81.00
Barnes and Noble
Marketing Communications: Objectives, Strategy, Tactics / Edition 1
Current price: $81.00
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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