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Barnes and Noble

Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy

Current price: $44.99
Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy
Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy

Barnes and Noble

Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy

Current price: $44.99
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Fearing product-led growth (PLG) is a big mistake for your career. Accepting the PLG reality keeps you in the game. Leading your company's PLG efforts will put you on the path to success. The PLG approach is one of the fastest growing marketing strategies around, especially for those working in a B2B SaaS and e-commerce environments. This is for good reason. It is, in its simplest terms, the self service funnel. And self service onboarding for complicated products requires the sure hands and experienced minds of the marketing team more than ever. Some will have you believe that PLG is the death of marketing, but they're wrong. They don't understand how the PLG approach works. B2B SaaS users, buyers, and leaders a PLG experience. The only at risk of an early death from PLG are the companies that refuse to adopt it. The only viable path forward for marketers is to learn how to work with PLG. Understand how and play into growing your customer base and your role as a rising company leader. When you market for product-led growth, your value doesn't end with marketing qualified leads. It extends long after the customer is onboarded. While PLG will burst the traditional marketing bubble, the influence of marketers will not collapse. Quite the opposite - it will expand outward and across the entire organization. Discover how to position yourself in the leader's seat.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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