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Barnes and Noble

Marketing Fundamentals: 3-in-1 Guide to Master Strategy, Research, Advertising & Promotion

Current price: $15.99
Marketing Fundamentals: 3-in-1 Guide to Master Strategy, Research, Advertising & Promotion
Marketing Fundamentals: 3-in-1 Guide to Master Strategy, Research, Advertising & Promotion

Barnes and Noble

Marketing Fundamentals: 3-in-1 Guide to Master Strategy, Research, Advertising & Promotion

Current price: $15.99
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Size: Paperback

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*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Marketing Fundamentals - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Business Branding and Marketing Analytics.
1)
MARKETING STRATEGY:
7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.
YOU'LL LEARN:
How to understand the customer
Ways to navigate market analysis
The importance of the role that competition plays in strategy
Why distribution matters to your brand and consumers
The importance of the Marketing Mix
The purpose of conducting financial analysis
How to review and assess your marketing strategy
And much more!
2)
BUSINESS BRANDING:
7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.
Importance of branding
Understanding brand purpose with examples
Actionable steps that will help you build a brand trusted by people
Identifying the audience for your brand
Types of competitors and tips on identifying them
A comprehensive guide to market research
How to formulate your mission statement
Choosing the right brand name
Marketing strategies to spread the word about your brand
Innovative ideas to make your brand stand out
3)
MARKETING ANALYTICS:
7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.
How to determine stakeholders
Ways to navigate data integration
The importance of key performance indicators
Ways of implementing analytics
The importance of data governance
The role of IT
How to measure success
What to look for with Vendors

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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