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Barnes and Noble

Marketing Imagination: New, Expanded Edition

Current price: $19.95
Marketing Imagination: New, Expanded Edition
Marketing Imagination: New, Expanded Edition

Barnes and Noble

Marketing Imagination: New, Expanded Edition

Current price: $19.95
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Since its publication in 1983, has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt — renowned as the Harvard Business School's "guru of marketing" — has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of shows Levitt at his best — sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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