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Marketing in Developing Countries (RLE Marketing) / Edition 1
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Barnes and Noble
Marketing in Developing Countries (RLE Marketing) / Edition 1
Current price: $58.99
Barnes and Noble
Marketing in Developing Countries (RLE Marketing) / Edition 1
Current price: $58.99
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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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