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Marketing Organisation (RLE Marketing) / Edition 1
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Barnes and Noble
Marketing Organisation (RLE Marketing) / Edition 1
Current price: $58.99
Barnes and Noble
Marketing Organisation (RLE Marketing) / Edition 1
Current price: $58.99
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Size: OS
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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
The study of the organisational location and positioning of the marketing function
The analytical perspectives of information-processing theories of organisation
The relationship between structure and information
Organisational processes
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