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Barnes and Noble

Marketing the Author: Authorial Personae, Narrative Selves and Self-Fashioning, 1880-1930

Current price: $109.99
Marketing the Author: Authorial Personae, Narrative Selves and Self-Fashioning, 1880-1930
Marketing the Author: Authorial Personae, Narrative Selves and Self-Fashioning, 1880-1930

Barnes and Noble

Marketing the Author: Authorial Personae, Narrative Selves and Self-Fashioning, 1880-1930

Current price: $109.99
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Size: Hardcover

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Marketing the Author looks at the careers and the writings of a selection of authors writing in the period 1880-1930 (from the fairly unknown Emilia Dilke and Rosamund Watson to literary celebrities like Henry James, James Joyce and Virginia Woolf) who all impersonated identities which they had created for themselves. It argues that as a result of the socio-economic changes at the time authors had to remain in control of their public image in order to survive.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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