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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
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Barnes and Noble
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
Current price: $54.99
Barnes and Noble
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
Current price: $54.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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